As competitive gaming cements itself in the popular culture, global investors, brands, media outlets, and consumers are all paying attention. Prior to the pandemic, the industry was set to grow 10% yoy - this has only accelerated as the appeal of traditional sports has dampened; retail has imploded; and restaurants and consumer brands look for new ways to connect with customers.
We explore how the industry has developed in the US from experts with deep knowledge of the landscape, how the Covid-19 crisis has affected the industries growth, and what opportunities and growth areas US corporations and investors in the Esports space are looking towards.