The Path to E-Commerce Success in Japan: Japanese E-commerce Retail Guidebook

The retail industry in Japan is in the middle of a digital commerce transformation.
Japan is the fourth largest e-commerce market in the world, and many brands have started e-commerce businesses over the last decade. An online store is a powerful tool to reach over 100 million Japanese consumers, but what exactly does a company need to do?

Published jointly by Business Sweden and Business Finland, this Japanese E-commerce Retail Guidebook will provide you with the key information of the e-commerce market landscape, business model choices, regulatory considerations, localization, and marketing, touching on unique Nordic aspects in the market.

Access the guidebook HERE.

To share key findings of the guide, Business Sweden, Business Finland, and Nordic Innovation House Tokyo conducted a webinar on Jan 20th, 2022, 9:00-10:30 CET. The recording of the webinar is available below.

For any further inquiries on e-commerce in Japan, please do not hesitate to contact us at tokyo@nordicinnovationhouse.com