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Idean Design Webinar: Orchestrating Service Experiences with Service Design

Idean Design Webinar

Orchestrating service experiences with service design

Companies are rapidly shifting and responding to changing customer behaviors. So designing consciously – and more humanly – across different touchpoints is more critical than ever. 

The hardest part in service delivery, be it the optimization or launch of new services, is their orchestration. In order to stay relevant and valuable to our users, we need to keep up with changing expectations and demands.

In this webinar, we’ll discuss how orchestrating tools and moments is a core competency of delivering valuable service experiences.

Firstly, we are responsible for understanding the needs of our users. Secondly, we are accountable to meet those needs with interactions that enable them to achieve their goals and get on with life. 

Orchestrating the tools and moments to support our users requires empathy, collaboration, creativity, and alignment, which results in better experiences and outcomes.

The key takeaways

• What is a "service" & what is service design? 

• The orchestration imperative 

• The frontstage and backstage of service design 

• The value of taking a service design approach to customer experience

Register here: https://www.idean.com/events/service-design-webinar