U.S. E-commerce Market Entry for the Nordics
The new realities of 2020 fundamentally changed how people shop. The shift towards e-commerce in the US was happening before COVID-19, but the pandemic has accelerated consumers’ online shopping trends by five years.
The US e-commerce market offers a lot of opportunities, but has a lot of differences compared to Nordic markets. Nordic companies entering the U.S. should take into consideration: adapting to a more customer-centric environment and tough competition. The role of customer service, a smooth shopping experience, and reaching target audiences can make or break a brand.
Business Sweden and Business Finland have published in May 2022 an updated guide on the US market entry for Nordic companies offering insights into:
The US e-commerce landscape
Go-to-market considerations
E-commerce platforms
Nordic success cases
Prerequisites for market entry
Download the playbook and join us for a series of webinars and coaching sessions to define your e-commerce market strategy for the U.S.!
For further details please contact our Program Managers:
Business Finland: Titta Houni titta.houni@businessfinland.fi
Business Sweden: Linn Tagesson linn.tagesson@business-sweden.se
introduction to u.s. sales tax
Understanding and managing your US Sales Tax can seem like a daunting task, but nevertheless it is an important step in entering and staying compliant in the market. We have put together this guide for you to get an overview of what to be aware of and what steps you need to take to avoid unnecessary and unwelcome surprises down the road.
u.s. e-commerce program for the nordics 2022
May 31, 2022 - U.S. E-commerce Market Entry
Latest trends on e-commerce, social buying, marketplaces in the US, and insights for Nordic companies entering the market. Swedish brand Nicks shares their learnings from entering and growing in the US through their online store.
U.S. E-commerce Program for the Nordics 2021
U.S. E-commerce Market Entry (Feb 4 2021)
Overview of the U.S. E-commerce landscape: Key data points on the e-commerce market in the U.S. and insight for Nordic companies. Speakers: Jacob Westerberg - Head of NY Office,co-head of the Retail and FMCG practice. Therese Dalebrant - Co-head of the Retail and FMCG practice in North America at Business Sweden
Using a 3PL for local distribution (Mar 11, 2021)
3PL company Direct Link, will go through their experience in the U.S. An experienced drop-shipping partner, they will touch on many areas, including what they have learned in helping Nordic companies work with Amazon. Speaker: Gunnar Lofstedt, Logistics Consultant, Direct Link.
Amazon Management (April 15, 2021)
Amazon Brand Management Company Beekeeper Marketing will go into their experience working with CPG companies in the U.S., and provide insights on some of the key elements to success in the market. Speaker: Lynn Graham, Founder and SVP, Beekeeper Marketing.
Growth and Paid Advertising (May 27, 2021)
With complicated algorithms, data sharing, and customers to manage, important parts of advertising such as social media can become complex money pits. Speaker: Simon Beyer, Chief Strategy Officer at Ingager.
Payment Platforms (June 17, 2021)
Leading fintech company Klarna will share insights into working with the US market in relation to payment platforms. Founded in Sweden with offices around the world, Klarna offers insight into the US market from a Nordic perspective. Speaker: Matthew Schaffer, Head of US Mid-Market Sales, Klarna.
additional resources
2021 U.S E-Commerce Market Entry Retail Playbook
Business Sweden and Business Finland published in 2021 a Playbook on the US market entry for Nordic companies offering insights into:
The US e-commerce landscape
Prerequisites for market entry
Go-to-market considerations
E-commerce platforms
Nordic success cases
