Hear from industry expert Bob Burke how to be successful as an international brand in the U.S.
About this Event
The Nordic Food Series is happy to partner with Bob Burke, a seasoned food industry expert and founder of Natural Products Consulting. Bob has been developing U.S. market entry strategies for international and domestic food companies for over 25 years and has worked with notable Nordic brands Fazer and Valio. Bob has worked 11 years with Bord Bia (Irish Food Board), 7 years with New Zealand Trade & Enterprise, and 12 years with the Quebec Delegation, as well as speaking as an expert and panelist at Expo East & West and Fancy Food Shows.
In this webinar, Bob will walk you through various considerations for building your U.S. go-to-market strategy, including:
Grocery retail landscape: types of retailers
Distribution in the EU vs the U.S.
Necessary U.S. sales and distribution partners
Role of food brokers
Pricing and margins
Chargebacks and other fees
After the webinar, select companies will be invited for a free 1-on-1 session with Bob to discuss their plans for the U.S. In addition, you will have the option to initiate an individual project (for a fee) to develop a tailored go-to-market strategy for your brand, including introductions to suitable partners.
Hear from industry expert Bob Burke how to be successful as an international brand in the U.S.