The Nordic Food Series is excited to welcome e-commerce expert Betsy McGinn of McGinn eComm, an e-commerce consultancy with extensive experience working with domestic and international consumer products brands.
After the webinar, select companies will be invited for a 1-on-1 session with Betsy to discuss their e-commerce plans for the U.S. After these sessions, companies will have the option to sign up for a tailored Amazon launch program for a fee.
Overview e-commerce for food in the U.S. including the different channels (Amazon, Walmart, Thrive Market, Instacart, etc.)
How to decide which channel is right for your brand
How to leverage e-commerce sales for future retail partnerships
How to work with Amazon and choosing your Amazon setup
How to set up direct to consumer sales
Common mistakes for new entrants and how to avoid them
Required budget and partners
Q&A
In this webinar, Betsy will walk you through various considerations for building your U.S. e-commerce strategy, including: