About this Event

An introduction to FDA regulations for Nordic food & beverage companies presented by Therese Dalebrant, program manager for Try Swedish USA. Questions to be addressed during the webinar includes:

• FDA facility registration: who needs to register with the FDA & the process

• Food safety plan: HACCP vs. HARPC

• What to know about FDA inspections and how to prepare for them

• What a PCQI certification is, and who needs it

• U.S. labeling requirements

• What happens if you fail to comply with FDA regulations

• Relevant exemptions to certain FDA regulations

After the webinar, Swedish, Finnish, and Icelandic companies will be able to sign up for a 1-on-1 advising session.

The webinar takes place at 15:00 (ICE) / 16:00 (SWE) / 17:00 (FIN).

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After the webinar, attending companies will have the opportunity to submit product information to the Try Swedish and Food From Finland team. Select companies will be invited to introductory calls with Chicago Importing to discuss a potential listing.

• Overview Chicago Importing

• Overview of importation process, costs and margins

• How to work with specialty stores and how they differ from conventional stores

• Why specialty stores often are a good first channel to target when first building a brand in the U.S.

• How to leverage the “Scandinavian” angle best in the U.S.

• Common mistakes Scandinavian brands make when first entering the U.S. and how to avoid them

In this webinar, Lars Berntson of Chicago Importing will walk you through various considerations for the importation process, including:

The Nordic Food Series has partnered with Chicago Importing Company, a wholesale distributor specializing in specialty foods from Scandinavia and Western Europe.

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The Nordic Food Series is excited to welcome e-commerce expert Betsy McGinn of McGinn eComm, an e-commerce consultancy with extensive experience working with domestic and international consumer products brands.

After the webinar, select companies will be invited for a 1-on-1 session with Betsy to discuss their e-commerce plans for the U.S. After these sessions, companies will have the option to sign up for a tailored Amazon launch program for a fee.

• Overview e-commerce for food in the U.S. including the different channels (Amazon, Walmart, Thrive Market, Instacart, etc.)

• How to decide which channel is right for your brand

• How to leverage e-commerce sales for future retail partnerships

• How to work with Amazon and choosing your Amazon setup

• How to set up direct to consumer sales

• Common mistakes for new entrants and how to avoid them

• Required budget and partners

• Q&A

In this webinar, Betsy will walk you through various considerations for building your U.S. e-commerce strategy, including:

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Hear from industry expert Bob Burke how to be successful as an international brand in the U.S.

About this Event

The Nordic Food Series is happy to partner with Bob Burke, a seasoned food industry expert and founder of Natural Products Consulting. Bob has been developing U.S. market entry strategies for international and domestic food companies for over 25 years and has worked with notable Nordic brands Fazer and Valio. Bob has worked 11 years with Bord Bia (Irish Food Board), 7 years with New Zealand Trade & Enterprise, and 12 years with the Quebec Delegation, as well as speaking as an expert and panelist at Expo East & West and Fancy Food Shows.

In this webinar, Bob will walk you through various considerations for building your U.S. go-to-market strategy, including:

• Grocery retail landscape: types of retailers

• Distribution in the EU vs the U.S.

• Necessary U.S. sales and distribution partners

• Role of food brokers

• Pricing and margins

• Chargebacks and other fees

After the webinar, select companies will be invited for a free 1-on-1 session with Bob to discuss their plans for the U.S. In addition, you will have the option to initiate an individual project (for a fee) to develop a tailored go-to-market strategy for your brand, including introductions to suitable partners.

Read more and register here.

Hear from industry expert Bob Burke how to be successful as an international brand in the U.S.

Learn what it takes to get listed at KeHE and their retail partners together with Try Swedish and Food From Finland!

KeHE Distributors is a leading U.S. food distributor servicing 40,000
retail locations, servicing retail partners such as Sprouts, Walmart,
Albertsons, Publix, Target, and Meijer.

During this webinar, KeHE
will discuss how a Nordic food brand can enter the U.S. market
successfully by addressing questions such as:

• How does a food brand prepare for a buyer meeting with KeHE’s retail partners?

• What kind of retailers should a new brand prioritize?

• What does KeHE look for in new brands?

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Try Swedish & Food From Finland is pleased to announce this webinar series launch aimed to support Nordic food brands in their U.S. journey

This webinar series is designed to provide educational insights as well as hands-on support for Nordic food companies in all phases of their U.S. expansion. Whether you’re currently evaluating if the U.S. is
the right fit for you, or if you’re looking to expand your existing footprint, you’re in the right place!

In this first webinar, Therése Dalebrant, Program Manager for Try Swedish USA, will walk you through a strategic handbook developed together with local experts addressing the following questions:

• What type of retailers should I target?

• How do I prepare for a buyer meeting? 

• What partners do I need to launch in the U.S.?

• How do I find and prioritize these partners?

• What margins do each partner request? 

• How do I draft a broker agreement?

• Do I need a U.S. entity to start selling in the U.S.?

• How much does it cost to enter the U.S.?

Webinar attendees will also be the first to receive a copy of this handbook prior to being available to the public.

REGISTER HERE